Dr. Achoui obtained his Ph.D., in Organizational Communication from Rensselear Polytechnic Institute (RPI), in 1983. In 1980, he Obtained his Master of Science in Psychology from the same University. He obtained his BS from Algiers’ University in 1977. He has a long experience for thirty years in teaching, research and training in Algiers University (1983-1995), International Islamic University (Malaysia) and in King Fahd University of Petroleum and Minerals. In addition, he served as a deputy dean for academic affairs, a dean for research, and a director of strategic studies in different institutions in Algeria and Malaysia. Currently, he is the Vice Rector of Planning, Research & Development, in Arab Open University (AOU- Kuwait). He published many papers and articles in refereed journal and in local, regional and International conferences in addition to several books in education and psychology. Furthermore, he reviewed and translated many books in different languages (i.e. English, Arabic & French). Moreover, he won numerous awards and honors for his brilliant achievements. He was invited to many talks, lectures and seminars for different institutions and organization over the world. Finally, he conducted several short courses and served as a consultant in many companies.