Sidi Mohamed El Youssy is a higher-education professional shaping admissions strategy and international recruitment at QFBA–Northumbria University in Qatar. His cross-functional background, covering admissions operations, outreach, research, HR, and logistics, informs a data-driven approach to strengthening recruitment pipelines and enhancing the applicant experience. With a strong interest in analytics and AI, Sidi is involved in predictive-modelling initiatives and workflow automation to support enrolment growth. He holds an MSc in Business Analytics from Northumbria University, Newcastle, where his research explored AI-enabled digital transformation in admissions. Sidi advocates for efficient, inclusive, and impact-driven enrolment practices.
